The National Optometric Association (NOA) was founded in 1969 in Richmond, Virginia, as a not-for-profit corporation The NOA is comprised primarily of minority optometrists from throughout the United States. Activities are administered through a board of directors and regional officers.The recruitment of minority students into the schools and colleges of optometry and their placement into appropriate practice settings upon graduation are two priorities of the NOA. Coincident with these priorities is the underlying purpose of the NOA — advancing the visual health of minority populations through the delivery of effective and efficient eye and vision care services to the minority community.