Blackfin unveils ‘To the Roots’ campaign

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Eyewear company revisits its origins in new ad campaign

Blackfin eye wear looks back at its origins in a new advertising campaign titled “To the Roots.” Photos set in ethereal landscapes are highlighted alongside glasses and sunglasses of various styles, shapes, and colors.

More at: https://bit. ly/2Mgwgku

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Optometrists reflect on their residency experiences and provide advice to current residents.
EnVision Summit Co-chairs Sherrol Reynolds, OD, FAAO; Katie Rachon, OD, FAAO, Dipl ABO; Jessica Steen, OD, FAAO, Dipl ABO; and Cecelia Koetting, OD, FAAO, Dipl ABO; express excitement for the upcoming conference and why optometrists should attend.
Bonnie An Henderson, MD, the cofounder and program director of EnVision Summit
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Damaris Raymondi, OD, FAAO, highlighted the importance of building patient-doctor trust to learn about these practices, which can include non-traditional treatments like chamomile or manuka honey eye drops.
Noreen Shaikh, OD, Magdalena Stec, OD, FAAO, and Brenda Bohnsack, MD, PhD, emphasize that collaboration and communication are key to proper diagnosis and treatment.
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