Drs. Morris and Gaddie team up with EMRlogic

Key Points

Vancouver, British Columbia-EMRlogic has announced that Scot Morris, OD, and Ben Gaddie, OD, will help shape enhanced capabilities for the company's OD Professional and MD Professional software solutions. Drs. Morris and Gaddie will help drive upgraded business and medical model capabilities in EMRlogic's solutions and further serve as industry liaisons and corporate optometric consultants, according to the company.

"Many ODs already know what they need to do to upgrade their practice but their challenge is to actually make the needed changes given the pressures of delivering day-to-day eye care and running a business," Dr. Morris said. He noted, regarding the software, that "once both business and clinical best practices are 'baked in,' then a software system can drive flawlessly consistent performance for both business and clinical care. Improvements in key functions such as sales, marketing, and business management are especially crucial in today's economy."

Dr. Gaddie said that OD Professional offers a novel platform to drive medical model success that can facilitate the development of a knowledge base of optometric best practices.

Alistair Jackson, vice president of sales, EMRlogic, said, "We are thrilled to add the wealth of expertise and experience of these eye-care professionals to our team. There is no question that they will help us enhance EMRlogic's 'build a better practice' vision."

Drs. Morris and Gaddie are both members of Optometry Times' editorial advisory board.