Essilor awards recognize top independent distributors

Key Points

Dallas-Essilor of America has announced the winners of its enhanced Independent Distribution Division (IDD) Advantage Plan Annual Laboratory Awards. The new awards recognize independent distributors that have achieved top sales and marketing performance in specific Essilor product categories. Essilor provides each winning lab with a comprehensive rewards package.

The winners are chosen based on a combination of several key sales-related factors including unit and percentage unit growth, marketing programs and events executed during the year, Advantage Plan programs and promotion results, and partnership with the Essilor Brand sales team.

"Through Advantage Plan, Essilor is committed to providing industry-leading sales and marketing support to help laboratories achieve long-term success," said Bob Colucci, IDD president. "We are proud to honor the achievements of these outstanding labs and look forward to continued partnership."