(Image courtesy of EssilorLuxottica)
Following the success of Ray-Ban Meta, EssilorLuxottica and Meta Platforms have joined forces again to launch a new line, Oakley Meta. The Oakley Meta HSTN will be the first to launch in this collection and will be the first ever performance AI glasses, pairing Oakley’s classic sporty design with its PRIZM lenses to give athletes comfortable frames with a technological edge. Preorders begin on July 11 in select countries, and the glasses will debut at sporting events—first at Fanatics Fest on June 20 and then during UFC International Fight Week from June 25-27.
Oakley Meta HSTN boasts a few tech improvements over the Ray-Ban Meta—the camera will record in Ultra HD 3K, so wearers can capture clear, high-resolution video in Full HD (1080p). Additionally, the frames include built-in open-ear speakers, so wearers can enjoy their favorite music or podcasts without an additional set of headphones. The battery life has also been upgraded, now offering up to 8 hours of typical use and up to 19 hours on standby. The charging case will provide 48 hours of power to the glasses.
Unique to the Oakley collaboration is the inclusion of the Oakley PRIZM Lens technology, which fine-tunes the light spectrum, amplifying color and filtering out visual noise. This is especially helpful for athletes who wish to react quickly during games, races, matches, and more.
“Glasses have emerged as the ideal tool for people to listen to music, capture videos, and get the help of a powerful AI assistant,” Alex Himel, VP of wearables at Meta, said in a press release. “We’re proud of the success of Ray-Ban Meta glasses and excited to now expand our work with Oakley, the most iconic eyewear brand in sports innovation. Our teams have been working together for years to understand the unique needs of athletes, and we can’t wait to deliver new experiences that integrate into their everyday life, both on and off the field.”
The Oakley Meta HSTN collection will feature 6 frame and lens color combinations in addition to their limited edition frames, all of which are prescription lens-compatible:
The launch includes a limited-edition version of Oakley Meta HSTN to celebrate 50 years of Oakley design. The frames feature gold accents with gold 24K PRIZM Polar lenses. Preorders begin on July 11 for $499; all other selections in the collection will be available for preorder on the same date for $399. The launch will happen concurrently in the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. Oakley and Meta are working to launch HSTN in Mexico, India, and United Arab Emirates later in 2025.
“This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry,” Rocco Basilico, chief wearables officers at EssilorLuxottica, said in a press release. “It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases. We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”
This latest innovation springs from a successful partnership between EssilorLuxottica and Meta, which has been in place since 2019. Their previous success with Ray-Ban Meta glasses, which hit debuted in 2023, were the first smart glasses to break through the barrier by balancing aesthetic, functionality, and wearability. The recognizable campaign featuring Kris Jenner, Chris Hemsworth, and Chris Pratt has inspired another, brand-new global campaign with celebrity athletes for Oakley Meta HSTN. This version will bring together Patrick Mahomes, 3-time Super Bowl Most Valuable Player, and World Cup winner Kylian Mbappé.
“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” Caio Amato, global president of Oakley, said in a press release. “Together with Meta we are setting new bounds of reality—it is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”
EssilorLuxottica and Meta to launch Oakley Meta, creating a new category of performance AI glasses for athletes and fans alike. Globe News Wire. Press release. Published June 20, 2025. Accessed June 20, 2025. https://ml-eu.globenewswire.com/media/0c484000-678f-49f2-9cba-e568b3e15de1/document/?v=06202025121900
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