J&J launch 1-Day Acuvue Define
Johnson & Johnson recently announced the initial launch of 1-Day Acuvue Define contact lenses with Lacreon technology, a lens that will accentuate the eye’s natural beauty while helping to support eye health, according to the company.
Jacksonville, FL-Johnson & Johnson recently announced the initial launch of 1-Day Acuvue Define contact lenses with Lacreon technology, a lens that will accentuate the eye’s natural beauty while helping to support eye health, according to the company.
1-Day Acuvue Define, made from etafilcon A, will be available in plano and vision correction ranges from +1.00 D to -9.00 D with a base curve of 8.5 mm and diameter 14.2 mm and is being introduced in three styles to complement all eye colors:
• 1-Day Acuvue Define in Natural Sparkle
• 1-Day Acuvue Define in Natural Shimmer
• 1-Day Acuvue Define in Natural Shine
J&J offers patient resource on UV protection
“1-Day Acuvue Define provides personalized eye enhancement that uniquely interacts with each iris pattern,” says Millicent Knight, OD, head of professional affairs, Johnson & Johnson Vision Care, U.S. “It is not a colored contact lens. Colored contact lenses usually have opaque and pixelated patterns that mask the natural beauty of the eye. 1-Day Acuvue Define offers subtle, natural-looking enhancement that allows the beauty of the eye to shine through.”
According to the company, 1-Day Acuvue Define brand also uses proprietary Beauty Wrapped in Comfort Technology that fully encloses the pattern within the ultrathin lens material of 1-Day Acuvue Moist brand contact lenses, ensuring that the design pigments are not in contact with the surface of the eye or the eyelid.
The brand is already the number-one beauty contact lens in Asia, according to the company. The 1-Day Acuvue Define lenses are now available through a limited number of independent eyecare practitioners, with expanded availability in the U.S. expected to follow in the first half of 2015.
