MITA releases new sunglass collection for spring

Article

New sunglass collection showcases style and sustainability

The eyewear brand MITA unveiled a new sunglass collection. Inspired by modern trends combining style with sustainability, the new sunglasses are for fashion lovers and conscious consumers who want to showcase their personality while helping the environment.

All MITA frames are constructed from recycled and recyclable materials, including plastics from polyethylene terephthalate (PET) bottles and recycled aluminum. The lenses themselves are biodegradable along with all the components and packaging.

Brickell

Brickell

Brickell is a lightweight women’s style that features a softened cat-eye silhouette and throwback glamour. Available in blush, black, and tortoise frame choices and the option of brown, smoke, and green lenses with prescriptions.

Wynwood

Wynwood

Wynwood sunglasses feature a cat-eye shape, enhanced with a MITA signature “I“ detail. Available in black, red, and tortoise frame choices and the option of smoke and green lenses with prescriptions.

Tuscany

Tuscany

Tuscany’s modified square silhouette is available in wine and gold frame choices and the option of smoke, silver-brown, and silver-smoke lenses with prescriptions.

Milano

Milano

Milano is a men’s model with an angular shape. Available in gold, silver and gunmetal frame choices and the option of gold-blue, gold-smoke, and silver-brown lenses with prescriptions.

Duomo

Duomo

Duomo is a vintage inspired square aviator available in gold, black, and silver frame choices and the option of silver-brown, gold-green, and gold-smoke lenses with prescriptions.

Lincoln

Lincoln

Lincoln features a soft, rounded square shape topped with a bridge and top bar. Available in tortoise, black, and brown frame choices and the option of blue, green, and smoke lenses with prescriptions.

Related: Blackfin unveils ‘To the Roots’ campaign

Recent Videos
Optometrists reflect on their residency experiences and provide advice to current residents.
EnVision Summit Co-chairs Sherrol Reynolds, OD, FAAO; Katie Rachon, OD, FAAO, Dipl ABO; Jessica Steen, OD, FAAO, Dipl ABO; and Cecelia Koetting, OD, FAAO, Dipl ABO; express excitement for the upcoming conference and why optometrists should attend.
Bonnie An Henderson, MD, the cofounder and program director of EnVision Summit
What was the biggest innovation in eye care in 2024?
In 2 weeks, the study participant's dry eye symptoms improved from 76 to 43 on a 0-100 rating scale, according to Marc-Matthias Schulze, PhD, Dipl Ing.
Eye care practitioners reported moderate to high satisfaction with lifitegrast's ability to improve signs of dry eye, according to Melissa Barnett, OD, FAAO, FSLS.
Neda Gioia, OD, CNS, FOWNS, details the positive feedback gained so far from other optometrists that have been prescribing the NutriTears supplement to their dry eye patients.
Damaris Raymondi, OD, FAAO, highlighted the importance of building patient-doctor trust to learn about these practices, which can include non-traditional treatments like chamomile or manuka honey eye drops.
Noreen Shaikh, OD, Magdalena Stec, OD, FAAO, and Brenda Bohnsack, MD, PhD, emphasize that collaboration and communication are key to proper diagnosis and treatment.
Cecilia Koetting, OD, FAAO, DipABO, cited data from a recent student that found that presbyopia treatment with 0.4% pilocarpine led to up to 86% of patients achieving 20/40 or better.
© 2024 MJH Life Sciences

All rights reserved.