Q&A: How to make your dry eye practice unique

Maria Sampalis, OD, of Sampalis Eye Care in Cranston/Providence, Rhode Island, continues her dry eye discussion with Optometry Times®' Kassi Jackson by diving into the business side.

She shares how her practice is able to set itself apart from others also treating dry eye—including tips for community outreach and digital expansion— and why she believes the medical model is the future of optometry.


Watch previous installments of this interview on dry eye treatments:

Q&A: What are common visual habits that lead to dry eye?
Q&A: How to start the dry eye conversation with patients
Q&A: Factors to consider when treating dry eye patients
Q&A: Pandemic's effect on dry eye patient numbers