‘See Clearly, America’ highlights breadth of OD capability

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The American Optometric Association recently launched the “See Clearly, America” campaign to highlight how optometrists possess the education, skill, and training to provide quality eye care.

Alexandria, VA-The American Optometric Association (AOA) recently launched the “See Clearly, America” public education campaign to highlight how optometrists possess the education, skills, and training to provide quality eye care and help meet America’s rising eye care needs. 

As part of this campaign, the AOA determined that Americans were not aware of the extensive clinical training and education that the approximately 36,000 doctors of optometry have received.

 “Unfortunately, there is a misunderstanding that optometrists don’t do much more than evaluate vision and prescribe eyewear. Doctors of Optometry have an advanced education, extensive skills training, and a breadth of experience in diagnosing and treating medical conditions as well,” said AOA President-Elect David Cockrell, OD.

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Dan Ignaszewski, executive director of the Alliance for Eye and Vision Research and the National Alliance for Eye and Vision Research, provides insight into the new campaign and how to get involved.
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