Supercharging your practice

Article

By learning all they can about taking the best care of patients, optometrists can enjoy an important secondary benefit: Patients tell others about the great care they received and the practice grows.

"Optometry continues to embrace a broader spectrum of patient-care responsibilities. We are now diagnosing and treating more of all types of conditions, diseases, and abnormalities of the eye," Dr. Thomas said.

"Glaucoma only damages the optic nerve, and when you look inside the eyes you can directly observe the optic nerve," he said. "Yet, many clinicians do not grasp how important it is to analyze and study the optic nerve critically."

Once the optometrist diagnoses glaucoma, treatment is straightforward. These four classes of drugs have been proven effective in the treatment of glaucoma:

"There seems to be an overriding fear of infection, yet the reality is that almost all contact lens-related corneal problems are inflammatory in nature-not infections," Dr. Melton said. "Optometrists need to be more comfortable in intervening in inflammatory eye problems with topical corticosteroids (or at least antibiotic-steroid combinations), rather than antibiotics alone."

Shingles, a secondary infection, is caused by reactivation of the chicken pox virus. Herpes zoster affects 20% to 30% of the population at some point in their lifetime, and approximately 10% to 20% of these individuals will have herpes zoster ophthalmicus.1 Ocular involvement manifests as uveitis, keratitis, or keratouveitis, according to Dr. Thomas. Treatment of these conditions includes ster-oids to suppress the ocular inflammation and an oral antiviral medication.

Recent Videos
Optometrists local to the Los Angeles area overview their efforts to continue providing support to patients affected by January's wildfires.
Brianna Rhue, OD, FAAO, FSLS, reviewed key takeaways from The Future of Myopia Management: Perspectives from Leading Experts talk from SECO 2025.
Alysse Henkel, vice president of Research and inSights at The Vision Council, advised that expanding budget and mid-market frame options may help improve frames sales.
Steven T. Reed, OD, American Optometric Association's president, overviews the 2024 highlights and how the organization plans to extend success into 2025.
Walline, OD, PhD, FAAO, states that the best way to learn the benefits of artificial intelligence for your practice is to stay on top of continuing education attendance.
Practice owners testify to the importance of trying new things, not being afraid to fail, and utilizing community as a resource when starting up a new practice.
Jessica Steen, OD, FAAO, Dipl-ABO, discussed ophthalmic considerations for patients undergoing treatment with antibody drug conjugates for gynecologic cancers at this year's conference.
Roya Attar gives an overview of her presentation, "Decoding the Retina: The Value of Genetic Testing In Inherited Disorders," presented with Mohammad Rafieetary, OD, FAAO, FORS, ABO, ABCMO.
Danielle Crull, ABOM, and Truffles of A Child's Eyes talk pediatric eye health and initiatives
© 2025 MJH Life Sciences

All rights reserved.