You and Eye: On contact lenses, personalization, and boosting optical sales

Commentary
Podcast

One of the 15 clinics Miriam Korik, OD, works at is an optical boutique. She shares her expertise on exam personalization and how to realize these tweaks as sales.

Prefer to listen on the go? You can follow the podcast on Spotify and Apple Podcasts.

Follow Dr Korik on social media:
Instagram: @mirrrcatt, @dr_miri_k
Facebook: https://www.facebook.com/msk1010xoxo
LinkedIn: https://www.linkedin.com/in/miriam-korik-81b492111/
YouTube: https://www.youtube.com/channel/UCuIVJVZ17AJFEo8fqXK_gZg

Recent Videos
Ashley Wallace Tucker, OD, FAAO, FSLS, Dipl ABO, weighs in on what's on the horizon for pediatric myopia management, and provides some tips for diving into scleral lens fitting.
Steven T. Reed, OD, talks Optometry's Meeting and public-facing initiatives that optometrists can take advantage of.
Steven T. Reed, OD, American Optometric Association's president, overviews the 2024 highlights and how the organization plans to extend success into 2025.
Jeffrey Walline, OD, PhD, FAAO, overviews a presentation he gave on the Bifocal Lenses in Nearsighted Kids 2 (BLINK2) cohort study at the Collaborative Community on Ophthalmic Innovation (CCOI).
Walline, OD, PhD, FAAO, states that the best way to learn the benefits of artificial intelligence for your practice is to stay on top of continuing education attendance.
Dr Jamie Kuzniar discusses higher order aberrations and premium scleral lenses
From contact lens dropout to addressing diabetic retinopathy in rural communities, optometrists choose an area of eye care research that they would expand, given the appropriate resources.
Practice owners testify to the importance of trying new things, not being afraid to fail, and utilizing community as a resource when starting up a new practice.
In 2 weeks, the study participant's dry eye symptoms improved from 76 to 43 on a 0-100 rating scale, according to Marc-Matthias Schulze, PhD, Dipl Ing.
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