Dr. Spear owns a multi-location group practice with his wife Dr. Katie Gilbert Spear in Pensacola, FL. Dr. Spear is commander of the 919th Special Operations Medical Squadron at Duke Field in Florida and chairman of the American Academy of Optometry Exhib
Why it’s important to have a marketing plan
March 22nd 2018Marketing your practice can seem overwhelming, but with a plan in place you will find that it is much more effective and may even save you money in the long run. Learn how to put a marketing plan together and the benefits of having a marketing plan in place at your practice.
ODs’ top 4 gripes about vision care plans: Part 5-Misleading information and misinformation
December 8th 2017In Part 5 of his five-part blog series on vision care plan gripes, Carl Spear, OD, MBA, FAAO, discusses how misleading and wrong information can affect patients’ perceptions of your clinical care and practice.
ODs’ top 4 gripes about vision care plans: Part 4-Competing with me for retail sales and patients
September 27th 2017Optometrists are increasingly feeling pressure on their practices as vision care plans (VCPs) move toward a model that not only cuts reimbursements but also competes with them for patients, goods, and services.
ODs’ top 4 gripes about vision care plans: Part 3-Reimbursements
August 4th 2017In order to continue this dialogue, and in an attempt to help bring some clarity to the landscape around vision plans, I have put together this five-part blog series. Part 1 of this series outlined the four big topics ODs seem to have the most complaints with vison care plans (VCP). In Part 2 of the series, we covered if it has to be this difficult.
ODs top 4 gripes about vision care plans: Part 2-Does it have to be this difficult?
June 27th 2017In an attempt to bring clarity to the landscape around vision plans, I have put together this five-part blog series. In Part 1, I outlined four big topic areas where optometrists seem to have the most complaints with vison plans.
Would you want your kids to become optometrists?
June 2nd 2016I have two kids in college, and up until last year, they never showed an interest in becoming an optometrist. Like many of you, I had them work in the offices doing all the glamour jobs-licking recall stamps, counting frames, taking out trash, cleaning baseboards, and many of the other jobs that often cause a revolt of paid employees.
Does your practice have a culture of can’t?
April 6th 2016I hear a lot of talk about having a culture of service in the office. I know of some offices that are truly remarkable in their service culture. These offices have patterned themselves after Nordstrom, Ritz-Carlton, or other noted service culture mainstays.
7 things ODs can learn from Super Bowl
February 11th 2016Super Bowl 50 is in the books, and the Denver Broncos and Peyton Manning are the Super Bowl champions! What a storybook ending for Manning and the Broncos. Not all of our practices will ride off into the sunset with a world championship, but there are many lessons we can learn from the Super Bowl.