Bausch + Lomb launches digital marketplace for eye care practices and patients in US

Image credit: AdobeStock/Bussarin

Bausch + Lomb has now launched Opal, a digital e-commerce marketplace designed to maximize efficiencies for eye care practices that is also available to their patients, in the US.¹ The marketplace will streamline the ordering process for Bausch + Lomb contacts lenses, with other select OTC products to be added in the coming months, according to a news release.

“Opal is an all-in-one digital platform that offers faster, more convenient ordering of Bausch + Lomb products, helping to save staff time, boost patient loyalty and reduce the administrative burden for participating eye care practices,” said Yang Yang, president of Global Vision Care, Bausch + Lomb in the release. “This platform is the latest example of our continued focus on meeting the evolving needs of eye care professionals and their patients.”

Opal features order tracking and history, appointment reminders, and automated prescription reminders. The orders made through the marketplace are then delivered with free shipping directly to either patients’ homes or eye care practices. Additionally, each purchase made by a patient earns points toward the Baush + Lomb Horizon Rewards loyalty program.¹

“Opal simplifies administrative tasks such as order processing, inventory management and cost comparisons, to help free up resources and valuable staff time,” said Jason Tu, OD, of Vision Boutique in San Diego; past president of the California Optometric Association; and an Opal beta tester; in the release. “With such a user-friendly interface, Opal allows my patients to order their Bausch + Lomb products directly from my practice, whether they’re in the office or elsewhere. This not only enhances convenience for my patients but also supports the growth of my business. As a private practice owner, creating efficiencies in my back-office processes is crucial, and Opal significantly contributes to that.”

Select Bausch + Lomb products, including contact lenses like INFUSE, ULTRA, and Biotrue ONEday, are available through Opal can be found through a customizable catalog. OTC products available through Opal will include LUMIFY redness reliever eye drops and Blink eye drops.¹

Reference:

1. Bausch + Lomb launches Opal digital marketplace in the United States. Bausch + Lomb. October 1, 2024. Accessed October 1, 2024. https://www.bausch.com/news/?id=227