MITA Eyewear debuts styles

Publication
Article
Optometry Times JournalJuly digital edition 2020
Volume 12
Issue 07

MITA Eyewear debuts styles with recycled water bottles, biodegradable lenses, recycled aluminum

Vision of Tomorrow presents the new MITA eyewear collection. During the 50th edition of MIDO, MITA will make its debut with Collezione 1, a totally eco-friendly eyewear brand. The 17 optical styles and the 13 sunglass styles are made from recycled and recyclable materials: the plastic designs are made from PET plastic bottles collected from the ocean, while the metal frames are made from recycled aluminum. The attention to the environment does not stop at the frames but also involves demo and sun biodegradable lenses, components, and packaging.

While waiting for the entire collection, shown here are two models: Sole, a women’s sunglass, and MIO1913, a men’s ophthalmic frame.

Related: NIH launches clinical trials network: COVID-19 vaccine underway

Recent Videos
Dr Paul Karpecki discusses atropine formulation from Sydnexis following NDA acceptance by FDA
Ali Tafreshi sits down with Optometry Times to discuss Topcon's "Healthcare from the Eye" initiative.
Nora Lee Cothran, OD, FAAO, details a real-world study that found IOP-lowering benefits when switching patients with glaucoma to latanoprostene bunod treatment.
OptiLIFT in action: Dr. Julie McLaughlin's experience with the new device
Mile Brujic, OD, FAAO; Nate Lighthizer, OD, FAAO; Brianna Rhue, OD, FAAO, FSLS; Ben Casella, OD; and Ben Gaddie, OD, FAAO shared their insights from the conference.
The California Optometric Association and the Los Angeles County Optometric Society have compiled resources for optometrists to get involved in continuing relief efforts.
Dr. Stephanie Woo discusses the upcoming CRU Eye Symposium
Agatha Sleboda, OD; Arti Shah, OD, FAAO; and Kent J. Nozacki, OD provide the best tips that they give to their patients during natural disasters events in light of the recent Greater Los Angeles wildfires.
Optometrists local to the Los Angeles area overview their efforts to continue providing support to patients affected by January's wildfires.
© 2025 MJH Life Sciences

All rights reserved.