New POS materials tie into 'Life well lit' campaign

Pinellas Park, FL-Transitions Optical is introducing new and updated point-of-sale (POS) materials that allow eye-care professionals to leverage the Life well lit global communication and advertising campaign that aims to educate consumers about Transitions lenses.

The new dispensing tools include a consumer brochure that reflects the Life well lit dimmer switch analogy. The brochure informs patients about the variety of Transitions adaptive lenses and performance sun lenses available, as well as the benefits of each product. Eye-care professionals can use the brochure to help patients select the lenses most appropriate for their lifestyle.

Another new material is the Life well lit dispensing mat to reinforce to patients that they carry Transitions lens products. The mat is intended to show how the right vision wear can enhance everyday moments, and can be used to start a conversation about the benefits of Transitions lenses. Similarly, an in-store video features the new Life well lit commercial, a Transitions family of products video, and additional educational videos to highlight the different options available.

Finally, an updated POS guide provides tips on how to best visually organize the office and create customized materials using the Transitions Online Marketing tool.

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