Revo launches joint venture Revo Australia
The company plans to tap into Australia's preference for polarized sunglasses, which provides Revo with a gateway to establishing a customer base in Southeast Asia.
Image credit: Revo
Performance eyewear company Revo has announced its launch of Revo Australia, a joint venture that compliments the company’s 40th anniversary.1 Revo Australia will be led by industry veteran Richard Hoare, who has over 30 years of experience in the optical industry under his belt, according to a news release.
"As Revo celebrates its 40th anniversary, we're pleased to expand our footprint in the Asia-Pacific (APAC) region through this strategic joint venture," said Cliff Robinson, Revo CEO, in the release. "Australia is a key market for premium polarized sunglasses, with high demand for quality sun wear and a discerning customer base. By partnering with industry leaders like Richard, we're positioning Revo to connect more closely with customers while expanding our reach across Australia, New Zealand, and the broader Pacific Rim markets."
According to the release, the launch of Revo Australia comes at a time when demand for premium polarized eyewear is seeing continuous growth. Particularly, Australia has demonstrated a preference for polarized sunglasses, which provides the company with a gateway to establishing a customer base in Southeast Asia. The new entity will oversee all sales and customer care in the APAC region, which will work to establish a healthy customer base in Australia and Southeast Asia.1
"I'm excited to be part of this joint venture and help bring Revo's rich history and NASA-based lens technology to the APAC region," said Richard Hoare, managing director of Revo Australia, in the release. "Revo customers are fiercely loyal, and we see immense opportunity for growth in this market and are eager to build on the passion that consumers already feel for the brand."
As for Revo’s polarized sunglasses options, the company has developed a variety of glasses for different outdoor activities with its 7 Serilum+ lenses, all of which are polarized.2 Revo’s Blue Water series provides a gray-based, blue mirror coated lens ideal for bright, sunny days on the beach or boat. The Evergreen series consists of brown-based, light green mirror coated lens for golfing, hiking, and everyday wear. The Graphite series is also an everyday sunglass with a gray-based, silver flash mirror coated lens. Other series include Terra for outdoor sports, Champagne for performance, Drive for golfing, and Spectra for outdoor, everyday wear. Revo also provides a Serilium Photochromic lens option for those seeking polarized sunglasses.2
References:
Revo launches Revo Australia to expand premium eyewear presence in APAC region. News release. PR Newswire. February 4, 2025. Accessed February 20, 2025. https://www.prnewswire.com/news-releases/revo-launches-revo-australia-to-expand-premium-eyewear-presence-in-apac-region-302367261.html?tc=eml_cleartime
The lenses that redefined the sunglasses industry. Revo. Accessed February 20, 2025. https://revo.com/pages/revo-technology
