Rockefeller Plaza display underscores Lighthouse International’s vision loss programs
See Lighthouse International's current advertising campaign, "Will I be able to read?", in a display window at Rockefeller Center.
New York-”Will I be able to read?” is the question that someone diagnosed with macular degeneration, glaucoma, retinitis pigmentosa, or other eye diseases always asks.
“Will I Be Able to Read?” also is the title of Lighthouse International’s current advertising campaign, which is showcased in a display window in Rockefeller Center. EHE International, a leader in preventive healthcare, donated the display space. The 180” x 83” display will be in Rockefeller Plaza through January 31.
Said Deborah McKeever, president of EHE International, “Together we hope to enlighten, inform and raise awareness about vision loss and empower those living with vision loss and their caregivers through the resources available at Lighthouse International.”
The ad campaign’s focus is to let individuals with vision loss, as well as their families, caregivers, and loved ones, know that there is help, hope, and resources available to enhance their quality of life and enable them to live safely and independently. Lighthouse International offers services and programs that help people of all ages overcome the challenges of vision loss.
