Transitions GEN S lens series wins Silmo d'Or award
Transitions was presented the award in the Vision category at SILMO 2024 in Paris, France.
Image credit: EssilorLuxottica
Transitions’ GEN S prescription lens was named this year’s Silmo d’Or award in the Vision category at SILMO 2024 in Paris, France by the trade optical fair’s jury.1 The series is a result of 5 years of research in photochromic technology, with over 450 prototypes created and 100,000 lenses tested to develop the final patented formula, according to a news release.
“Transitions Gen S is the result of over 30 years of passion and commitment for light responsive lenses,” said Nicolas Barbier, global head of Transitions Optical, in the release. “Over the past 5 years, our research and development teams have been pushing the boundaries of every dimension of a dynamic lens to create a modern solution, leaving static for dynamic, to meet all eyeglass wearers’ expectations. It is a giant leap of technology and I am very proud of our teams and thankful for all the support and insights we have received from our customers for this collective achievement. I would like to thank warmly the Silmo d’Or jury for their recognition.”
According to Transitions, a part of the EssilorLuxottica group, GEN S is the fastest dark lens in the clear-to-dark category, reaching category 3 levels of darkness in 25 seconds and able to fade back in less than 2 minutes.2 Additionally, the lens series has improved long-lasting performance over time.2 “By advancing light adaptive technology, these lenses enhance performance, delivering unmatched adaptability, speed, and aesthetics, making them the perfect solution for today’s wearers seeking more than just vision correction,” the release stated.
Additionally, Chris Lievens, OD, MS, PhD, FNSP, FAAO, director of research and professor at the Southern College of Optometry in Memphis, Tennessee stated in the release that bringing optometrists’ patients to photochromic technology is a significant way to look to the future of eyewear. “We need to open everybody’s eyes to the importance of diving deeper and prescribing dynamic lenses – not the static ones from the past,” he said.
References:
Transitions won the Silmo d'Or with its next technological revolution Transitions GEN S. Transitions. September 21, 2024. Accessed September 30, 2024.
New Genius GEN S ultra dynamic lenses. Transitions. Accessed September 30, 2024. https://www.transitions.com/en-us/products/transitions-gen-s/
