Vol. 10 No. 05

Online sales aren’t going away. ODs and their staffs are able to match price and convenience, but they excel at outstanding customer service. One OD outlines how she adopted an innovative service process in her practices to improve relationships with patients.

There are certain habits that separate successful practices from unsuccessful practices. One OD explains why setting goals, writing them down, and sticking to them can make your practice more successful.

Corneal ectasia is one of the worst outcomes of laser eye surgery (LASIK). One OD takes a look at the importance of operating on good candidates and the newest technologies to do so succesfully.

Study groups can help their members via group discussion and sharing. If you’re looking to form or join a study group, find out what leads to success.

Corneal filaments frequently recur after removal, and resolution occurs only by treating the patient’s underlying inflammation. This case illustrates the need to move to atypical therapies, such as N-acetylcysteine.

Jeffrey J. Walline, OD, PhD, discusses working with kids, myopia, and In-N-Out Burger.

Chief Optometric Editor Ben Casella refuses to turn patients away if they cannot pay. He reminds himself-and all ODs-that the burden of care can be shared instead of carried alone.

Factors such as age, family history, and race are not modifiable. One OD examines how a change in dietary habits may be beneficial in treating those suffering from glaucoma.