Sports vision services afford patients 'good game'
June 1st 2009All optometrists should consider tapping into the market of sports vision optimization. The opportunities and interest in this niche market are great. Add to this fact the relative ease of launching a sports vision component in your practice and you have a win-win situation for practices and patients.
Benchmarking: Having good information is the key to making good business decisions
June 1st 2009A doctor-owner needs timely and accurate information about business activity in his or her practice. The doctor-owner must capture and incorporate those data to effectively implement improvements in the practice.
Customer service: Are your optometric employees savvy about it?
June 1st 2009Running an optical shop requires business skills, which are not taught in optometry school. Training staff on customer service best practices can help increase a loyal customer base and keep current customers faithful. By helping employees learn and apply a few basic skills, the bottom line may never look so good.
Optometry: The invisible profession
June 1st 2009The perception of an optometrist by the general public seems to be that of a provider of ophthalmic-related products and services, an occupation that is as accessible as any other retailer. We are, in fact, eye physicians and have earned the right to call ourselves doctors and treat our patients with all the skills that we have at our disposal.
Glaucoma: new rules apply to an old disease
June 1st 2009In the past, eye-care providers diagnosed glaucoma based solely on raised IOP or visible or distinct damage to the optic nerve. Those rules have changed, thanks to more information about the risk factors for glaucoma including thin central corneas, elevated IOP, cup-to-disc ratios, and retinal nerve fiber layer defects.
In reducing sports-related eye injuries, education is key
June 1st 2009Paul E. Berman, OD, FAAO, is on a mission to reduce sports-related eye injuries. Dr. Berman urges optometrists to play a major role in the campaign by educating their patients about wearing eye protection when they participate in sports.
AOA: Washington D.C. has no shortage of sights
June 1st 2009Boredom is not an option in Washington, DC. A simple walk outside one's hotel can keep the average person occupied for hours. Museums, theaters, monuments, parks, and restaurants are plentiful in DC and cater to the budget friendly as well as the extravagant traveler.