Optometrists and general retailers often both market products, are price competitive and service customers.

It's the kind of experience every eyecare provider dreads.

In a study performed to evaluate and compare preserved versus unpreserved fluoroquinolone antibiotics, cell culture assays demonstrated some degree of toxicity and elevated induction of apoptosis in each of three commercially available topical ocular fluoroquinolone antibiotics, according to one expert.

Optometrists who are considering selling their practice next year may want to speed up their plans.

A broad spectrum macrolide antibiotic may have anti-inflammatory properties.

Patients with end-stage, age-related macular degeneration finally may have hope of regaining some of their central vision thanks to the recent FDA approval of a miniature telescope that can be implanted in the anterior segment.

Ketorolac tromethamine ophthalmic solution had a highly beneficial effect on visual acuity after cataract surgery in a recent study, according to one expert.

Once upon a time, and not so long ago, eyeglasses were made of-glass.

How to become a professional witness in cases

The use of a preservative-free glaucoma medication is advisable when there is concern about preservatives such as BAK.

If the diploma on your office wall isn't freshly minted, chances are many of the decisions you make every day are based on outdated information from your optometry school classes.

Learn how to effectively convert patients and walk-ins to buyers.

Here's the story of a successful optometrist who is equally talented at trapshooting.

Clinical practice is changing right in front of our eyes.

Besifloxacin ophthalmic suspension 0.6% provides potent broad-spectrum antibacterial coverage coupled with favorable safety, tolerability and dosing convenience.

It's been 40 years since Alvin Toffler predicted the accelerating pace of change in his book Future Shock in 1970.

The standard of care for laser vision correction is constantly evolving.

Keeping up with current pharmacologic advances and new formulations is one of the keys to better patient outcomes.

In a quantitative determination of the prophylactic effectiveness of two commercially available ocular fluoroquinolones within the anterior chamber of rabbit eyes, moxifloxacin ophthalmic solution 0.5% demonstrated significantly greater bacterial killing than besifloxacin ophthalmic suspension 0.6%.

While many optometrists outsource services such as payroll, bookkeeping and public relations, they often overlook creative strategies that can help them save money and compete more effectively with big box retailers.