Special effects contact lenses: Kids, don't try this at home
September 1st 2009The experience of Jonathan Gording, OD, with fitting special effects (SPFX) contact lenses (CLs) for characters in film projects also lends him valuable insight on the proliferation of SPFX CLs on the Internet and in neighborhood stores.
ODs, designers, consumers all play 'the frame game'
September 1st 2009Independent optometrists will increasingly need to differentiate themselves in their market. Forward-thinking eyewear designers offer an array of styles, shapes, colors, and materials that can help set your dispensary apart from the pack.
Wills Eye deploys image management system
September 1st 2009Wills Eye Institute, Philadelphia, has chosen Topcon Medical Systems' new software (EyeRoute, Topcon) with the goal of improving workflow and ensuring seamless interconnectivity of its devices so that diagnostic information is made available virtually at any time from any location.
'Red Flags' compliance date is postponed again by the Federal Trade Commission
September 1st 2009A second delay for enacting the "Red Flags Rule" was announced recently by the FTC, which has postponed its enforcement of the rule to Nov. 1 from Aug. 1. The rule had originally been slated to go into effect May 1.
Offer patients the best lens for optimal vision
September 1st 2009Matching lens material and prescription with a look that suits patient preferences is up to the dispenser. A thorough knowledge of the latest materials, trends, and styles is a must for helping patients navigate their way to the best possible vision.
Dry eye disease more common in American men as they age
September 1st 2009A study conducted at Brigham and Women's Hospital (BWH) has found that dry eye disease is common among American men aged more than 50 years, and it increases with age, high blood pressure, occurrence of benign prostate disease, and the use of antidepressants.
Knowing your market-key to practice growth
September 1st 2009Marketing is highly effective when done right, but many optometrists think they either must spend a fortune or spend very little. Developing an accurate profile of a practice's existing patient base is an important first step in creating a marketing campaign that delivers a strong return on investment.
Acanthamoeba keratitis: high index of suspicion is key
September 1st 2009Acanthamoeba keratitis can be challenging to diagnose, but early detection is critical to prevent severe vision loss. High index of suspicion and use of confocal microscopy are important tools for evaluating patients with keratitis of unexplained origin.